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Beyond privacy calculus: public acceptance of non-invasive therapeutic brain-computer interfaces in China

Source: Frontiers - Health • Published: 31 Aug 2026, 00:00

Beyond privacy calculus: public acceptance of non-invasive therapeutic brain-computer interfaces in China

Examines Chinese public acceptance of non‑invasive therapeutic brain‑computer interfaces and tests whether health stakes alter standard privacy‑cost tradeoffs.

Key Takeaways
  • Perceived sacrifice does not consistently predict perceived value in high‑stakes therapeutic BCI contexts
  • Age, monthly income, and disease status moderate the relationship between sacrifice and perceived value
  • External drivers combining social influence, facilitating conditions, and perceived interest shape acceptance intentions
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