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The MoL Report - Who Buys Longevity?
The longevity industry often speaks about one generic “longevity consumer.” In reality, demand is fragmented across distinct client groups, each with its own fears, aspirations, evidence standards, and willingness to pay. For anyone building, investing in, or advising the healthspan economy, segmentation is becoming a strategic necessity. This report provides a practical model for understanding who these clients are, what they seek, and how the market can serve them with greater precision.
