Argues CPG should make minimally processed, whole-food products as convenient and outcome-focused as engineered macro-driven offerings, citing brands shifting toward recognizable ingredients and higher-quality ready meals.
Key Takeaways
- Magic Spoon raised over $100 million and scaled into major retail
- Huel and Soylent each reached over $100 million in annual revenue
- It’s good that people are increasingly in tune with macros