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Organization profile

Beyond Age

Beyond Age is a cross-industry longevity initiative adopted by major organizations like BASF, L'Oréal, and Manulife to reframe aging through the lens of holistic wellness, cellular science, and "longevity fitness." The concept encompasses everything from bioactive skincare and mitochondrial rejuvenation to podcast-driven education on financial and physical health.

Zurich, SwitzerlandFounded 2023

Overview

1. Executive Summary (Confidence: High)

"Beyond Age" has emerged not as a single company, but as a dominant strategic framework for the longevity economy. Leading the aesthetic and chemical front, BASF has launched its "Longevity Ecosystem" and "Beyond Beauty" journey, debuting bioactive ingredients like Oximony to restore skin radiance and resilience by supporting taurine levels.[35] Simultaneously, L'Oréal has unveiled "The Beauty of Longevity," an integrative science initiative that uses an AI Cloud to analyze 260 skin biomarkers and invests in mitochondrial rejuvenation through Swiss biotech firm Timeline.[36] On the consumer financial and lifestyle side, Manulife produces the "Beyond Age" podcast, which serves as an exclusive platform for experts to discuss "longevity fitness"—the intersection of health and wealth in an era of extended lifespans. Collectively, these initiatives shift the narrative from "anti-aging" to "aging well," advocating for a systemic, life-course-oriented approach to a society where 100-year lives are becoming the norm.[14]

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