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Organization profile

Bayer Consumer Health

Bayer Consumer Health is a division of Bayer AG that provides a wide range of over-the-counter self-care products, including medications and nutritional supplements. The division has recently launched a dedicated Precision Health business unit to develop personalized, digital-first ecosystems for healthy aging and biological age management.

Basel, Switzerland

Overview

1. Executive Summary (Confidence: High)

Bayer Consumer Health is undergoing a fundamental transformation from a manufacturer of "one-size-fits-all" products to a provider of "Precision Health" ecosystems. In late 2024, the division launched its flagship longevity offering, the Age Factor ecosystem, which combines the One A Day Age Factor Cell Defense supplement with a biological age test and a digital wellness app.[24] This initiative marks the company's first holistic foray into the longevity market, utilizing AI and digital diagnostics to "demystify" aging for consumers.[25] By partnering with biotech firms like Hurdle (Chronomics) and Salus Optima, Bayer aims to move "beyond the pill" and empower individuals to proactively manage their healthspan. This strategic pivot is supported by a new corporate operating model, "Dynamic Shared Ownership," which targets €2 billion in savings by 2026 to fuel growth in high-innovation sectors like personalized nutrition.[26]

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