B.Hacking Studio

1. Executive Summary (Confidence: High)

B.Hacking Studio represents a shift in the Swiss wellness landscape from reactive healthcare to "proactive self-care". Launched in 2025 in Zug—a global hub for financial and technological innovation—the studio was founded by Kristina Busse following her personal recovery from chronic fatigue and joint arthrosis. The organization bridges the gap between ancient health wisdom and modern science, providing a "sanctuary" where individuals can take control of their biology and energy. Its approach is rooted in functional medicine and nutritional therapy, utilizing a specific "stack" of biohacking tools such as infrared detox, cryotherapy, and hypoxic training to restore the body’s natural intelligence and healing capacity. By positioning wellness as a "sustainability" goal rather than a luxury, B.Hacking Studio caters to a growing demographic of busy professionals seeking measurable improvements in mental clarity and physical resilience.