The curious virality of billionaire mortality data
Alexey Strygin reflects on why his study of billionaire deaths went viral, attributing reach to early peer feedback, provocative hooks (six helicopter crashes, Titanic-submarine omission), a hand-crafted Sankey infographic, social platform dynamics (Threads, X, LinkedIn, Instagram), limited public cause-of-death data for wealthy individuals, and strong public hostility toward billionaires.
Why it matters450,000+ views on Threads show sensational hooks (helicopter crashes) drive reach; communications teams must design shareable visuals.
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Alexey StryginGuest Contributor